FAQs

Business to business PR involves a series of planned and sustained tactics in order to build a public image and raise awareness of a business or organisation and its products or services.

B2B PR establishes a company or organisation as a thought leader in its field by generating positive media coverage, content and brand awareness to ultimately support sales.

Every PR campaign that Ceris Burns International creates is bespoke and therefore the associated cost varies from one campaign to the next. There is no ‘one size fits all’ solution. Contact us to discuss your requirements.

Depending on the objectives and desired outcomes of a PR campaign, techniques could include a combination of; content creation, trade media relations; press releases, editorials and comment pieces, social media, podcasts, white papers and insight guides, exhibitions and conferences, award entries, award sponsorship and speaker opportunities.

Thought leadership editorials are articles that address the needs of a given audience by sharing information that the author knows well through their experience. The article positions the author/business as an expert in their field.

While in recent years the number of trade magazines that appear in print has reduced significantly, this channel is still very much alive and a valuable source of information for its audience. It is true that many titles have an online version too or are only online while some printed titles have reduced their frequency.

Whether you have to pay or not to get a story published will depend on the value of the story to the target audience, the relationship and understanding your PR agency has of the editor and their requirements and the policy/ethos of the target publication.

While you can measure outcomes such as how many pieces of coverage have been gained and opportunities to view, the broader impact B2B PR has on a business should be measured. The latter can be measured through monitoring share of voice, Google Analytics and social media parameters such as impressions, engagement, clicks and comments.