Business beckons in Australia, Russia and South Africa

Business is a truly global concern, and companies are now starting to look further afield in the quest to develop their brands and increase market share.

Although the UK is managing to hold its own in the face of tough economic times, further exacerbated by a turbulent Eurozone, companies that are keen to build business are recognising that other opportunities exist in more far-flung destinations. But how do you make your mark in a foreign market, with little or no contacts, and scant knowledge of the customs or language?

Choosing a partner who can provide the knowledge and experience you need is the first major step to take. Publicity can help you make an impression, so partnering with a PR agency that has a proven track record in international markets is crucial. They will have already built up useful contacts, and can advise on the right publications and websites to target with editorial and news that is tailored to fit your new overseas audience.

The thought of branching out into completely different countries might take many companies out of their comfort zones, but the right agency can make the process an easy, enjoyable and successful one. The same outlets and opportunities exist in most countries across the world – trade magazines, websites, blogs, exhibitions, networking events, etc. – but the key is knowing who they are, and how to communicate with them, and this is where your partner agency will prove their worth.

Australia, Russia and South Africa are all emerging as countries where opportunities exist for ambitious brands that want to continue to grow and prosper. Casting the net a little further across the waters could prove to be extremely beneficial for many companies – so why not dive in and go for it? Making new international connections could boost business in ways you may never have imagined, increasing job security for those loyal employees working at home, and bringing in funds for future expansion.