CBI launches client digital cuttings service

We’ve launched a secure online cuttings service, allowing clients to access their press coverage and monthly reports whenever they need to. The service was launched in response to feedback from our clients who asked for 24/7 online access to their press coverage.  Their cuttings are often forwarded to colleagues and customers, used in internal meetings and often included in their tender documents.

Measurement and monitoring of any PR campaigns is extremely important. Each month our clients receive a comprehensive media coverage report detailing number of appearances, audience breakdown, circulation and a financial equivalent advertising rate (EAR) against space allocated.