Face-to-face versus virtual

‘Virtual’ methods of communicating have transformed and improved our lives in many ways. Email, the internet, Twitter and other forms of social media have made it easier to keep in touch with friends, family, colleagues and clients, as well as the latest news and trends from around the world.

There’s no doubt that technological developments have opened up numerous possibilities for business communications, but ‘virtual’ is not a ‘cure all’. It is just one, albeit important element, of a broad communications strategy that can be used to complement other ways of talking to your target audience.

Face to face interaction can be just as valuable, but this is sometimes neglected when formulating a campaign. CBI PR ensures that all its clients are aware of the benefits that ‘visual’ methods of communicating can bring. Attending networking events, participating in industry debates, taking part in exhibitions, or giving presentations at conferences are all highly effective and valuable ways to raise a company’s or an individual’s profile. You can even combine the best of both worlds by creating video content for your website, or conducting webinars – interacting face to face, but through a hi-tech route!

Whatever message you want to communicate we can help you, by identifying the right methods, publications, or events for you, and providing the content you need to get the results you require. To find out more call +44 (0)1825 714329 or info@cbipr.com