Make LinkedIn work for you

With over 225 million members, LinkedIn is an ideal medium to build your professional network and engage with organisations which will have an interest in your services. The site can also help you access valuable information and opportunities.

Your organisation should have a company LinkedIn page where you can post job openings, company news, and links to products or services on your website. Use key phrases relevant to your field in your company profile to ensure you get picked up in searches.

LinkedIn groups are the best places to pick up advice and meet like-minded people, so search the fields you’re interested in and join relevant groups. To search for a group, change the search tab at the top to “Groups” and enter the topic you’re looking for.

If you have a group for your own business, post relevant content that your peers and potential customers may be interested in, such as useful articles or offers. This will help to keep people coming back for more and create a sense of community whilst boosting the profile of your business and helping to build your reputation as experts in your field.

Use LinkedIn Today, which is a daily digest of news and links people are sharing on the professional network. You can browse popular articles by topic, or check the home page for the top news overall.

Our online and social media expertise includes LinkedIn account management. This includes creating and uploading content for core company pages, product or service information, key personnel biogs and copy about your company ethos, values and career opportunities. We can also design an eye-catching banner image for the home page, to help draw attention and share key messages. Contact us today to find out more.