Nothing that’s newsworthy? We think differently!

Sometimes companies may think they are going through a quiet period and have no news to share, but they couldn’t be more wrong! A good PR agency can create interesting editorial content on your behalf, whatever the time of year and no matter how stretched you are. There’s always a good story to be told, which will engage the reader and inform them about your brand, keeping your company front of mind with existing and potential customers.

Editorial content comes in many forms. This could be advice or top tips related to your business  – such as effective floor care methods or best practice in waste management; or a thought leadership piece about how legislative changes or economic trends are affecting your industry.

A case study, supported by one or two high quality images, can really help demonstrate in practical terms how your work benefits your clients. Another option is a regular expert column in one of your key target publications, which can help position you as an authoritative voice in your field. We regularly produce this type of creative copy for clients, proactively recommending compelling ideas, rather than waiting to be fed news by clients who are fully occupied with the day-to-day running of their businesses.

When you appoint a PR agency you should expect to see results. Of course, providing us with regular updates about your company will help inform the campaign and the more information we have, the better a job we will do, but we certainly don’t sit around doing nothing until we hear from you. All we ask is that someone in your business is able to approve editorial in a timely manner so that we can meet editor deadlines.

It’s our job to enhance your reputation which, in turn, helps build your business. The best way to do this is to deliver a consistent programme of communication – and in our world, there’s never a ‘no news’ day!