PR – your perfect partner

PR can be the perfect partner for businesses that want to stand out from the crowd, create lasting brand awareness, and increase sales – but like any relationship, this requires a level of understanding, commitment and communication.

By appointing a PR agency you recognise the huge value that regular publicity and media coverage offers. You’ve wisely decided to engage the services of professionals who know your industry inside out, and how to get the best results to help you achieve your strategic aims. You are investing money in ensuring that you increase market share and attract new business, so it’s in your interests to also invest time in nurturing and developing the relationship.

This needn’t be onerous. The main thing to remember is to keep in contact and share news. The best PR agencies don’t require spoon-feeding, and can create interesting content continuously, as they have the industry specific knowledge that they can adapt for your target audiences. However, new contract wins, case studies from satisfied clients and any other news specific to your company, can help them to keep your name in the headlines. So don’t stay quiet, let your agency know about it. Even if you think it’s insignificant, they should be able to use the information in some way, be it on your website, as a press release, or as content for a blog.

This is not a one-way street, so your agency should also bring something to the party. Regular reporting, tailored to the level you require, will help to increase levels of trust in the relationship. By demonstrating how they are working on your behalf, the coverage they have achieved, and its Equivalent Advertising Rate (EAR), you will feel secure that your PR agency is the perfect partner for you.

CBI could be your perfect partner! Contact us on 01825 714329 or email info@cbipr.com to see if we’d make a good match.