Preparation is everything when it comes to PR

You wouldn’t expect a brain surgeon to be comfortable in the operating theatre unless they’d had the correct training – and it’s the same when it comes to facing the media.

In general, people don’t usually take a job in business to become a media star, there are other routes such as the X Factor for that. However, career progression can bring other responsibilities, such as becoming a company spokesperson, but the majority of people are totally unprepared for this important role.

This is where CBI can help with tailored media training from our resident expert, who has spent 25 years working in radio, newspapers and television as a reporter, news editor, producer, news reader and presenter. From basic media do’s and don’ts, to TV, radio and print interview techniques, how to incorporate key messages, and handling an unexpected crisis, right up to the management of full-blown press conferences, we can prepare you for every eventuality. If you are serious about raising your company’s profile, this is a very wise investment for the future.

Worried about dealing with the media, and feel you need some advice? Contact CBI on +44(0)1825 714329 or complete our short enquiry form for more information about the range of training options available.