Presenting a visual story through our video content

Videos are increasingly being used to enhance communications, share messages succinctly and attract followers and shares on social media. In fact statistics show they are 20x more likely to be shared on social media than any other type of post.

At the start of 2018, we supported our client, Julius Rutherfoord & Co with activity to communicate the company’s rebrand, highlighting its ethos of being the secure commercial cleaning® expert.

Recognising that video/digital content is now a core method of engaging audiences, a key strand of our rebrand PR activity, was the development of two short videos to provide insight into Julius Rutherfoord’s brand and values.

Just like printed news and images, it’s important to tell an interesting story. Busy people are short on time and so videos should be no more than around two minutes long, to grab attention. In fact, Twitter has a limit of 2 minutes 20 secs for the posting of videos.

Our activity included devising the initial concept for the videos, producing the script, and working with a professional video company and our client to agree the format of the video and logistics for filming.

The videos highlight the security challenges facing businesses, and how Julius Rutherfoord’s security systems and procedures help to differentiate it from other cleaning providers. They focus on two key areas – its meticulous staff vetting procedures and its biometric time and attendance systems. The videos were filmed at two separate locations – Julius Rutherfoord’s Tramshed HQ and at one of its client sites.

We provided support during the editing process and will be working with Julius Rutherfoord & Co to promote the videos through the media, online through its company blog, and via social media. Watch this space as the videos go viral!

You can find out more about our digital communications expertise here https://www.cbipr.com/services/digital-communications/