Review and renew

Who can believe that yet another year has nearly flown by? To our knowledge, no-one has conducted any scientific research into the link between the aging process and the passage of time, but it certainly seems to speed up the older we get.

After all the build-up the festive season came and went in the blink of an eye, providing us all not just with an opportunity to celebrate, but also to take some time to reflect and review. 2012 presented us with its fair share of challenges but the cleaning industry has come through it all by drawing on its usual mixture of hard work and innovation. If 2012 had a stand out moment for us at CBI, it would have to be ISSA Interclean, which took place in Amsterdam back in May. This exhibition defied the backdrop of European economic woe to provide a showcase for a vibrant and thriving industry that delivers such an essential and valuable service.

As we say goodbye to one year and welcome in another, now is the time to look back at what was good, and not so good, about the past 12 months. Did your product launches go to plan, or could your publicity campaigns to potential new clients have been better executed? Many companies faced tough trading conditions last year, so if you had to restructure did your staff feel supported and kept in the loop while the process was happening, and able to play an active role in all the communications and decision making?

Time spent examining the success, or otherwise, of your communications for 2012 will be well spent in helping to formulate a stronger strategy to take into 2013. Businesses – whether service providers or manufacturers – are increasingly realising that relevant and timely communications play a pivotal role in their success, whether it’s motivating employees to go that extra mile, or explaining how new technology can deliver even higher standards of hygiene. By reviewing now, you will be more than ready to renew and refresh your communications strategies for the New Year, and beyond!