What’s your story?

The right words speak volumes – for your brand, company or organisation – and when you get the message right, it resonates down the years, inspiring recognition and enhancing reputations.

Just think back to the ad campaigns you remember most (which, unfortunately, may also reveal your age). Whether it’s, ‘Go to work on an egg’; ‘Everyone’s a fruit and nutcase’; ‘If you see Sid – tell him’; or ‘Watch out, there’s a Humphrey about’, everyone has their own personal favourite. And the fact that they are still remembered is proof of the power of good communications, perhaps encapsulated in another memorable phrase: ‘It’s good to talk’.

In today’s increasingly competitive economic climate creative communications are the way to give your company an edge. You may be the best manufacturer or service provider, the most supportive employer, with the broadest product range and most comprehensive customer service in the country, but if you don’t tell anyone, no-one will know!

The answer is to call in an expert – a public relations agency that can become a true partner in your business success. PR is all about building reputations which, in turn, builds business, enhancing your reputation and getting people talking about you and your company. Whether it’s a press release on a new contract win or product launch, an in-depth article about a specific subject or issue, speaking slots at an event or exhibition, written content for your website, social media support, or radio/TV interviews – a good PR partner can make these things work for you and your company. For companies that want to succeed, PR is no longer a ‘nice to have’ – it is a must have.

If you feel that your company could benefit from a higher profile in relevant target markets call Ceris Burns on 01825 714329 or email info@cbipr.com