Cromwell’s Street Scene Showcases Sustainable Separation Solutions at RWM

Let’s stop household recycling measures becoming madness. Visit our house in the middle of RWM at Stand O14 for help!

Cromwell Polythene will be showcasing sustainable ways to collect separate materials for recycling at its street scene themed stand O14 at RWM 2019, 11-12 September at Birmingham NEC. On the stand’s kerbside, Cromwell will reveal exclusive new additions to its broad portfolio of products for the capture and containment of resources for recycling, ensuring the right product is available, in the right place, for the right recycling application.

These launches are designed to aid simple, separate collections of materials for recycling. They come at a time when the government has outlined plans for a consistent set of recyclable materials to be collected from all households and businesses. These include weekly food waste collections, and simplification of the process. The government is also reviewing and consulting on potential extended producer responsibility for ‘harder to recycle’ materials including textiles, and it will continue to work closely with WRAP and others on future policy development.

Visitors to the stand will be introduced to Cromwell’s extensive range of products for the separate, kerbside collection of a range of materials. This includes compostable sacks and liners for food and garden waste made from Ecopond® biodegradable resin – for which Cromwell Polythene is the sole distributor among local authorities and the recycling and waste management sector in the UK.

Also on its kerbside display are textile recycling bags and clear and colour tinted sacks made from recycled polyethylene, suitable for the collection of recyclables. New additions are being added to its popular LowCO2t ™ range, now incorporating green, red, blue, and yellow sacks, which are a great visual reminder to help in the separation of different materials for recycling. This range helps to reduce both the volume of plastic and the energy used in manufacturing, and also helps to minimise greenhouse gas (GHG) emissions in transportation through the supply chain.

James Lee, Cromwell Polythene Managing director, said: “There is a growing demand for responsible products, which not only meet our waste and recycling challenges, but also help combat climate change. The government’s Resources and Waste Strategy aims to increase the quantity and quality of household and business recycling and make recycling easier for householders, helping them to collect separate waste streams.

“Our street scene is designed to show that solutions are available that bring us a step closer to achieving the circular economy vision, returning resources to the production cycle and keeping those materials in use for as long as possible.”

Cromwell has added a new resources section to its website, where visitors can view or download a range of key industry documentation or visit relevant websites for information about the benefits of plastic materials. Using polythene waste sacks and bags is the simplest, most resource-efficient, and cost-effective way to encourage people to safely and hygienically separate and collect recyclables efficiently. This allows valuable materials to return to the circular economy, or for appropriate disposal.

As a member of the British Plastics Federation, Cromwell Polythene supports WRAP’s UK Plastics Pact which has outlined an ambitious set of targets, to create a circular economy for plastics. The aim is to eliminate all avoidable plastic packaging waste and make all plastic packaging reusable, recyclable, recycled, or compostable, by 2025.

For more information about Cromwell’s sustainable range of products for separate recycling collections visit the Street Scene at Stand O14 at RWM 2019 www.cromwellpolythene.co.uk